Former Apprentice semi-finalist Joanna Riley’s idea for a new business was born out of trying to help friends who were suffering from anxiety.
And now the TV star has launched Vegan-friendly CBD Clinique offering skincare, oils and shampoo products containing CBD oil – which is currently taking the world by storm.
She is now in talks with leading retailers and top International hotel chains and exclusive clubs, who are keen to stock her brand, which she has started with husband Leon Kirk.
The oil at the heart of CBD Clinique’s products provide numerous health benefits including pain relief, reducing anxiety and depression, reducing acne, alleviating cancer symptoms, having neuropathic properties and benefitting heart health. They are THC-free, THC is the part that provides a high.
Joanna, 37, shot to fame in 2010 after making it to the final four of series 6 of BBC’s The Apprentice she fell at the final hurdle but Sir Alan Sugar praised her and said she had a bright future ahead of her – her commercial cleaning business – Quantis Services – is still very successful – holding many top Retail and NHS contracts.
Joanna, from Leicestershire, said: “We originally started looking into CBD oil two years ago as we had close friends who suffered from anxiety and Leon then researched the benefits of CBD for hair loss as he was suffering from thinning hair, he started applying it to his scalp which solved his dry skin and nourished the thinning hair follicles, improved blood flow and led to hair regrowth.
“As we became more educated into the amazing health benefits of CBD, we then realised we could help my mum with her long-suffering arthritis and eczema condition with a measured amount of CBD isolate taken daily for anti-inflammatory and pain relief.
“I then wanted to look into producing a natural CBD-based shampoo as having Afro-Caribbean hair I found the market catered mainly for European hair. After experimenting with several ingredients I found amazing results with a particular group of natural tree, plant and vitamin extracts as well as the CBD Isolate.
‘We supplied the shampoo to several family and friends with a mixture of ethnic backgrounds to which we were all more than satisfied with the results. We then spent the next two years researching, trialling and producing a range of CBD infused cosmetics and edibles which are gluten free and suitable for Vegans.
“During the first lockdown last year we decided to push on with the business idea as we knew of many people suffering from anxiety and depression around the Covid-19 pandemic and we knew our products could really help. So we have spent the last year getting it right, sourcing our plant extracts from America and manufacturing in the UK.
“Sir Alan taught me that success in business is coming up with the right product and successfully marketing it and I really believe our new range is going to help so many people and change lives.”